Sports Authority Ramps Up Site For Holidays

Share this content:
The Sports Authority, a multichannel sporting goods retailer, relaunched its e-commerce site Friday to offer online shoppers better functionality for the holiday season.


The Sports Authority, Fort Lauderdale, FL, promises to offer consumers the ability to perform more detailed searches and receive better results.


The new version of the Web site, www.thesportsauthority.com, also will introduce a new Info Zone area, which will feature more than 100 buying guides for about 25 sports.


Info Zone plans to offer tips from approximately 50 professional athletes, including Mike Piazza, Kobe Bryant and Nancy Kerrigan.


In an effort to make it easier to use, the Web site has added more detailed information to its product descriptions. The shopping cart and checkout processes, for instance, have been streamlined, according to a statement.


The Web site also will feature so-called comparison features, allowing consumers to check the differences between items they are considering.


Global Sports, King of Prussia, PA, an e-commerce management provider for sporting goods companies, developed the new version of the Web site for The Sports Authority.


Representatives from The Sports Authority were not available for comment.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here