Spam Rate Holds Steady, Filter Companies Say

Share this content:
The rate of unsolicited commercial e-mail held steady in May, according to leading spam-filtering companies.


Postini said spam accounted for 78 percent of the 5.7 billion e-mail messages it processed in the month, the same percentage as a month earlier. Compared with the start of the year, Postini reported spam's share of e-mail has decreased slightly from 79 percent. Since Postini processed 1.5 billion more messages in May than January, the total number of spam messages it blocked increased.


"When you get to this level, it's hard to make a big jump," said Chris Smith, senior director of product marketing at Postini. "They're sending more and more spam, but overall it's making less and less of a dent."


Brightmail, another spam-filtering company, also said the rate of spam has stayed constant. Its Probe Network found 64 percent of the 100 billion e-mail messages it filtered was spam, the same level as in April. This was up from the 58 percent Brightmail tracked in January.


Smith said the effect of the CAN-SPAM Act, five months after it came into force, is difficult to assess.


"It may very well have slowed things down a bit," he said. "What we're happy about is it created an environment where the U.S. government is sending a clear message to spammers that this is unacceptable behavior."


Spam's growth has been a boon to filtering companies like Brightmail and Postini. According to a survey by Nucleus Research, spam would cost Fortune 500 businesses nearly $2,000 in lost productivity per employee this year, more than double a year earlier.


Large corporations will spend 50 percent more on spam-filtering technology this year, making it a billion-dollar industry, according to consultancy Radicati. By 2008, the researcher forecasts, it will surpass $1.7 billion. That bullish market outlook led tech security firm Symantec to buy Brightmail for $370 million last month.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here