Sony Online Contracts With Retailers

Share this content:
Sony Online Entertainment, New York, announced that it signed marketing agreements with 18 retailers who will be advertising on Sony's entertainment-related sites including Station@sony.com, Sony Pictures Entertainment Online and Sony Music Online. Sony Online Entertainment will help them set up and conduct integrated traffic generation, customer acquisition and branding campaigns. The campaigns will involve customized and integrated content sponsorships and banner ads.


Among those taking part are American Express, Ford Motor Company, U.S. Satellite Broadcasting and Lego as well as Internet companies like CDNow, Netscape, Rolling Stone Network and America Online/CompuServe.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here