Sony Goes South of the Border With Stake in Yupi.com

Share this content:
Sony Corp. of America, and its two entertainment software businesses, Sony Music Entertainment and Sony Pictures Entertainment has bought a minority stake in Yupi.com, a leading Spanish-language network of sites, in a bid to gain access to the growing Latin American market.


Through this association, which was announced yesterday, Yupi.com expects to expand on its content, services, technologies and marketing efforts. The Yupi.com features include a search engine, a database of categorized Spanish sites, proprietary homepage creation technology, chat rooms and virtual e-greeting cards.


Sony Music Entertainment, a producer, manufacturer and marketer of recorded music and video worldwide, recently expanded its online presence with investments in online companies such as OnRadio, Spinner.com and Launch Media. It also acquired Infobeat, an e-mail publisher on the Web and half of The Columbia House Company, which is in the process of merging with online retailer CDNow.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above