Software Provides Ad Targeting, Maintains Privacy

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Charisma Technologies Inc., Columbia, MO, earlier this month debuted Foreknowledge Internet Intelligence, a cross-platform software suite that allows online consumer targeting while eliminating related privacy concerns.

The product uses geographic and demographic information to target ads to Web users without tracking or storing personally identifiable information.

"We don't ever use any kind of tracking or profiling information," said Stephen Monaco, president/CEO of Charisma Technologies. "We have no idea who the end-user is and we don't want to know because we want to remain squeaky-clean with regard to the Internet privacy debate."

Geographic-coding software allows Foreknowledge Internet Intelligence to break Web users down based on ZIP codes. That information is then combined with demographic information from consumer database companies such as Polk and InfoUSA to come up with a picture of consumers in that ZIP code area, Monaco said.

Web users do not have to fill out any forms or opt in to receive targeted ads through the software suite.

"Rather than using tracking, profiling, cookies, clickstream or any of the things that privacy advocates say are invasive to the consumer, we just want to be able to tell advertisers, Web sites and marketing companies, 'A person that fits this profile is about to hit your site,' " he said.

Patents are pending and beta testing began this week. The software is expected to be available by the end of September.

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