Software Lets Viewers Choose Promotions

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URPower.com has introduced a Web marketing system called Active Consumer Technology that allows viewers to maintain their anonymity and select promotions they receive at a site.


Customers must opt into buying groups that offer special discounts on selected retail areas, and then download a survey and complete it. They are not required to provide their name, home address or e-mail address to join the groups.


The survey asks for information such as postal code, gender, age, ethnic background, household income, household population and marital status. The postal code feature is designed to give Web marketers the ability to offer local businesses an opportunity to provide targeted offers.


The surveys also ask viewers to list categories in which they want to receive promotions. Subjects begin with general topics such as sports, music and entertainment but become more specific as they move through the survey. Collected user information can be broken into 366 retail or content categories.


Although largely targeted at online retail marketers, content sites could use the software as a loyalty tool by delivering personalized news and information to audience members, said URPower.com CEO John Kelley.


The software will appear on sites as a private-label feature.


URPower.com, Lexington, KY, is offering various licensed and hosted versions of the software suite. The software firm will cut sales percentage deals with retail sites. Sites can also have URPower.com host the software for no charge while the software company collects user information to sell to other marketers.


Additional information can be found at www.urpower.com.


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