Social media isn't just for marketing - put sales to work, too

Share this content:

Social media is a many-to-many conversation. That is precisely why it is high time social media moves beyond the marketing department and into sales. For marketers, who traditionally use a one-to-many conversation, it may be difficult to make this leap. However, it is possible to make that transition well if you take the time to think it through.

First, have a social media expert provide training. That expert can either be a consultant or a team member who can teach your salespeople the value of social media, etiquette, where the best channels are, and how to incorporate the company's message without trying to sell the customer.

Then, your marketing team should monitor the sales team using a third-party solution; they should provide feedback to the salespeople on their performance and monitor the results of the efforts with a Web metrics tool.

There is always the chance that a salesperson will go rogue, but that can occur even without a social media program for sales. The fear of what might happen should not stop us from taking advantage of the benefits to be had from the many-to many conversation that social media makes possible.

Christine G.D. Schaefer is vice president of marketing at DLT Solutions


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above