SkyMall Site to Target Frequent Fliers

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SkyMall, Phoenix, expects its new travel Web site, which is going to target frequent fliers, will launch in July. The site will offer travelers direct access to a selection of major airlines and other booking services.

Those services will include: Frequent Flyer Services, a personalized Web-based consolidated statement of all frequent flier programs and tips;, a service allowing travelers to stay in touch with their families while traveling;, which is intended to make booking and flying easier by automatically searching and comparing fares and tracking real-time flight information; MapQuest will provide door-to-door driving directions; and will provide travelers with a select up-to-date list of the top business events and best restaurants and sporting events in a particular city.

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