Six Flags, AOL Embark on Great Marketing Adventure
In addition, AOL members will have access to Six Flags ticket give aways and discounts. Six Flags will distribute AOL software at its theme parks.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.