Site Offers Insurance Program for Seniors

Share this content:
Senior.com, Irvine, CA, is offering long-term care insurance on its Web site through a deal with John Hancock Life Insurance Co.


Users can apply for the insurance -- which helps pay for the cost of care provided by nursing homes, residential care facilities and assisted care facilities -- by filling out a six-question form on the site. John Hancock, Boston, will underwrite the insurance.


Senior.com is promoting the insurance through online targeted banner ads and offline direct marketing. The company earlier this month started a direct mail campaign to nearly 1 million seniors, said Martie Higgins, marketing communications director at Senior.com.


Senior.com developed its database of seniors through its alliances with both online and offline companies offering services for seniors, Higgins said. She would not reveal what companies have affiliated with Senior.com.


To handle consumer inquiries, Senior.com has a six-person call center and a toll-free number, Higgins said. Consumers can speak to Senior.com contact center agents from 8 a.m. to 7 p.m. in all time zones, and they also can e-mail agents to have questions answered.


Senior.com believes its promotional efforts will reach a total population of 4 million seniors.


"This partnership affords us the ability to reach the rapidly growing number of seniors now using the Internet," said Daniel Ouellette, vice president of retail long-term care product management at John Hancock.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above