Site Expects Underwear Sales Will Help Bottom Line

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Here You Go Inc., a Web company offering greeting cards and gifts, has added underwear sales through a deal with Skiviez Underwear Co.


The underwear is targeted at the audience of Here You Go's www.pantygrams.com, which allows users to send e-greeting cards based on underwear humor. As a site promotion, the company is offering the first 200 underwear purchasers the chance to have their items autographed by Pantyman, the voice character behind many of its audio greeting cards.


Here You Go, Point Roberts, WA, also said it is phasing out its affiliate program and will attempt to sign more e-commerce partners such as Skiviez, Blacksburg, VA.


Financial terms of the agreement were not disclosed.

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