Site Expands Content to Better Target "Nerds"

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Nerdworld.com yesterday said it has expanded its offering from mainly being a search engine to offering original content and community features such as message boards and live chat.


The site is offering stories and activities pertaining to the "quirky ways that nerds live, work and play" to encourage viewers to spend time at the site. The site targets people who are passionate about technical subjects such as math and science, said Russell Stein, president of the firm.


For instance, the site is now running columns for employment information and online dating services. Additionally, the site has implemented the "Nerd of the Week" contests where viewers submit an anecdote about a friend they think should be featured at the site. The winner gets a free Nerdworld.com T-shirt.


"To a nerd, a T-shirt is probably better than money because it means he doesn't have to do laundry for another day," Stein said.


Stein said the ongoing proliferation of search engine sites convinced parent company Nerdworld Media to expand the focus of its site.


He said that, since the site was founded in 1995, Nerworld.com has built up more than 300,000 unique users through a weekly e-mail newsletter and word-of-mouth. Stein added that the site is listed in search engine directories such as Google.com.


Nerdworld, Burlington, MA, generates revenue through ads sold at the site, by site-branded merchandise such as coffee mugs and T-shirts and from partnerships that allow them to sell goods from e-tail firms such as Amazon.com.
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