Site Adjusts Prices According to Demand

Share this content:
Internet start-up company MarketLive Inc., San Francisco, launched a computer-equipment liquidation site earlier this month that automatically adjusts prices based on supply and demand.

The site, emarktetLive at, features a ticker running across the top of the Web page that includes products' current pricing, how many of the items are left in stock and an arrow indicating whether the price has stabilized or whether the last price change was a rise or drop. Each product has a confidential lowest-price limit.

According to Dan Monberg, chief operating officer at MarketLive, site visitors can buy at a product's ticker price anytime or register bidding prices along with their credit-card information. If the product hits the visitor's bid before it sells out, the transaction automatically takes place, and the buyer is notified by e-mail.

If a product sells out before it reaches a visitor's bidding price, MarketLive will destroy the bidder's credit-card information, Monberg said, adding that MarketLive will keep visitors' e-mail addresses to notify them of future sales.

Visitors also can download emarketLive's ticker, watch it as they use other programs on their PCs and use it to click back to the emarketLive site, he said.

The site launched with 25 each of four computer peripherals. Monberg said that within a month, the site will sell laptops, computers, printers and other hardware from Intel, IBM, Apple, Hewlett-Packard and other manufacturers.

"For instance, we will probably end up offering from 300 to 500 Pentium products," he said. "We want to ramp up to [big-ticket items] as soon as possible, because that's when the site will get exciting."

Monberg said the site was designed with resellers in mind, but its deep discounts should appeal to consumers. Many of the products on emarketLive will be refurbished, excess inventory and end-of-lifecycle items.

Monberg said MarketLive has a database of 5,000 dealers to whom the company will market via e-mail.

The site is live from 9 a.m. to 5 p.m. PST daily. Visitors who try to buy products after hours will be notified that the market is closed and asked to register their e-mail addresses.

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above