Showtime, FYE Partner on 'The L Word' DVDs

Share this content:
Showtime Networks Inc. teamed with Trans World Entertainment's FYE retail chain to release the five-disc DVD set of the first season of the cable brand's "The L Word" show.


The two companies also partnered to launch a "Live the L Word Life" sweepstakes. The grand-prize winner gets a trip for two to Los Angeles' W Hotel, which will be featured in the show's second season starting in February.


"The L Word," set in Los Angeles, is about a group of lesbian and straight women, their relationships, careers and lives. The original Showtime series will air again on Sunday nights.


FYE will push the DVD set, sweepstakes and second-season launch of the show in 750 stores. Promotional materials, counter and tower signage and spots on the FYE listening and viewing stations in the stores will be used.


Showtime and its series, as well as the DVD set, will gain a presence at fye.com. Promotional material will point consumers to FYE stores, fye.com and the Showtime site. They will be encouraged to enroll in the sweepstakes and buy the DVD set.


Showtime will support FYE's efforts with on-air spots, local radio buys and online banner ads. Publicity on sho.com will complement the effort. And FYE gift cards and the DVD set will be given free to listeners as part of the radio campaigns.


The DVD set costs $69.99 on sho.com. Consumers get a free L Word tank top for ordering from the site.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above