Shopping.com Debuts Cash Back Program

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Shopping.com introduced the Cash Back program ahead of the holidays to reward consumers when they buy through the comparison-shopping service at participating merchants.


The promotion comes in the same week BizRate.com Inc. changed its corporate name to Shopzilla Inc. and debuted a new Shopzilla.com shopping service as a bigger sibling to BizRate.com.


Shopping.com, San Francisco, will give 5 percent of the amount of each purchase back -- excluding shipping and tax -- to members of the Shopping.com Smart Shopper Club.


The new Smart Shopper Club is free to join. Once registered, shoppers can log into their account page on Shopping.com and check personal Cash Back purchase history and status.


Shoppers can identify a Cash Back reward by looking for the dollar amount listed in green next to the product at participating stores. Checks will mail quarterly to club members.


"We track the purchases made at participating stores using pixels planted on their 'buy' page," said Christina Marks, public relations coordinator at Shopping.com Inc. "Part of the reason that checks are sent out once every quarter is to ensure that the purchase cycle has been completed and that the item in question has not subsequently been returned."


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