Seventeen, Wal-Mart Target Teens With 'Trend Alerts'

Share this content:
Seventeen magazine and Wal-Mart began a yearlong Trend Alert program yesterday that will showcase teen trends through online and e-mail commercial-type ads, the magazine said yesterday.


The e-mails will be sent to consumers who registered for e-mail programs at seventeen.com, gURL.com and teenmag.com. Each e-mail will play a 30-second ad with video and audio. Back to school is the theme of the current Trend Alert campaign.


The videos also play in Wal-Mart stores and online, and feature music available at Wal-Mart.


Other components of the campaign include ads on the home pages and fashion pages of seventeen.com, gURL.com and teenmag.com, which reach a combined audience of 2.6 million teen-agers.


There also will be Trend Alert advertorials in seventeen, in-store events hosted by seventeen's Style Squad in cities nationwide, and a Trend Alert micro-site linking viewers from Wal-Mart.com to the video.


EyeWonder is providing the technology to run the campaign. E-mail recipients will not need to have a specific media player installed or download utilities.


Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here