Seventeen, Wal-Mart Target Teens With 'Trend Alerts'

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Seventeen magazine and Wal-Mart began a yearlong Trend Alert program yesterday that will showcase teen trends through online and e-mail commercial-type ads, the magazine said yesterday.


The e-mails will be sent to consumers who registered for e-mail programs at seventeen.com, gURL.com and teenmag.com. Each e-mail will play a 30-second ad with video and audio. Back to school is the theme of the current Trend Alert campaign.


The videos also play in Wal-Mart stores and online, and feature music available at Wal-Mart.


Other components of the campaign include ads on the home pages and fashion pages of seventeen.com, gURL.com and teenmag.com, which reach a combined audience of 2.6 million teen-agers.


There also will be Trend Alert advertorials in seventeen, in-store events hosted by seventeen's Style Squad in cities nationwide, and a Trend Alert micro-site linking viewers from Wal-Mart.com to the video.


EyeWonder is providing the technology to run the campaign. E-mail recipients will not need to have a specific media player installed or download utilities.


This article is part of the DMNPolitics site, in partnership with Fluent. Click on the footer to see all of our content about the 2016 Election

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