Sesame Workshop expands online fundraising efforts

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Sesame Workshop, the nonprofit educational organization behind Sesame Street, is expanding its online fundraising efforts.

Working with software provider Kintera Inc., San Diego, Sesame Workshop is seeking to better communicate and connect with donors online about the impact its organization is making on children worldwide, thereby driving supporters to take action and donate. Sesame Workshop is using Kintera technology to enhance its e-mail campaigns and e-newsletters, online donation processing and donation capabilities at http://supportus.sesameworkshop.org.

"As a nonprofit, philanthropy supports Sesame Workshop's educational research and creative content for children around the world, which is why our online fundraising efforts have become increasingly important," said Gary E. Knell, president/CEO for Sesame Workshop, in a statement.

Using Kintera Sphere CRM, Sesame Workshop is able to automatically record and manage the most important aspects of its relationships with supporters. Dynamic segmentation and more complete constituent profiles enable the organization to develop more targeted campaigns and appeals.

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