SES Speaker: Not All Links Are Equal

Share this content:

MIAMI - It is crucial to build quality links in a correct manner to increase traffic to your Web site since search engines rely on link analysis for ranking pages.

But the links may vary in value, according to a speaker at the link building session July 11 at the Search Engine Strategies 2006 Latino Conference and Expo in Miami.

"Not all links are equal," said Mike Grehan, founder CEO of Smart Interactive Ltd., Middlesex, England. "Some are more equal than others and others are infinitely more equal."

So how do you know if a link is good or not?

"A link is good if it sends targeted traffic to your site," said Andy Hagans, strategist at Text Link Ads Inc., Cincinnati.

Mr. Hagans said good link building tactics include submission to directories, swapping links with related sites, using links in press releases, submitting articles to be published on authoritative sites and buying links from related sites.

Offering a useful site is the best long-term method of attracting good links, Mr. Hagans said.

Most importantly, "content is king," Mr. Grehan said.

Internal link building is one way to optimize the content on a site.

Todd Sarouhan, president of GoVisitCostaRica.com, San Diego, said that breadcrumbs, relevant links in footers and Site Maps are key to both improving the customer experience and increasing traffic to the site.

"You have to successfully structure a site to get indexed and ranked better," Mr. Sarouhan said.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above