SES: E-Zines Often Overlooked in Buying Links

Share this content:
NEW YORK -- Placing text links in blogs and e-zines is a cheaper, often overlooked way for advertisers to generate revenue and traffic to their sites, Eric Ward told attendees during a forum on link buying at yesterday's Search Engine Strategies Conference & Expo.


"A lot of folks are focusing on buying links on Web sites," said Ward, owner of EricWard.com, a site offering link-building services. While those may generate revenue, advertiser links in blogs and e-zines are another overlooked venue.


But how do advertisers find which blogs and e-zines to buy links on? Many publishers issue a multitude of e-newsletters. For example, iVillage.com has 44 of them. Ward suggests using one of the e-zine search engines, including Ezinehub.com and Ezinelocator.com.


"If you have a Web site devoted to archery, you can search Go-ezines.com to determine if it's related to what you do," he said. "There are thousands you can find that you may never find via Google or others."


Also, there are "tons of blog ad networks," including a new one offered by Yahoo and CrispAds, that do keyword-based targeting.


Still, Web sites are a viable way to buy links. Don't overlook buying links on university and nonprofit Web sites, Ward and other panelists suggested.


"Edu. links are really golden," said Debra Mastaler, owner of Alliance-Link.com. A major retailer recently partnered with a university. The college placed a link to the retailer on its Web site, and the retailer promised to release its local job openings on that site first.


"Do you hire college kids?" Ward asked attendees. "You'd better contact the career services center and make sure they link you."


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above