SEO tips on how to write a press release: EON

Share this content:

Enhanced Online News released a search engine optimization tip sheet for writing for reporters that said choosing keywords is just part of the process. It is important to think like your reader and figure out what words are most likely to be searched for by people looking for what you want them to find in your press release.

Writing for reporters and writing for robots entail different things. Marketers seem to be more informed about writing for robots than for humans, according to EON.

"Using bold, italics, headlines and subheads makes key phrases and keywords more visible. Emphasized text may help your release stand out and can positively impact search engine results," the tip sheet said.

Keep it readable, the tip sheet said. Writing copy that's overly repetitive, spammy or unreadable may cause you to fall lower in the search results.

Puns, innuendo and double meanings could be dangerous because search engines, spiders and robots have no sense of humor.

Press release content must be timely, while at the same time providing useful information to readers.

"Provide tips, advice, or analysis in your press release that is relevant to your industry or your customers' interests. Search engines are more likely to include releases that are honestly useful in their results," the tip sheet said. "Utilize hyperlinks and anchor text, but don't overdo it. Too many links can flag your release as spam and get you kicked out."

Publishing press releases on your own Web site has also proved helpful for reporters looking for your information.

Once the releases are up on your site, work with your Web team to ensure you site is properly optimized.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above