Seniors Surfing Longer Than the Younger Crowd
Folks 65 years and older may only comprise 4.6 percent of the online crowd in the United States, but those who do use the Internet keep their keyboards active.
October saw seniors online for an average of 14.7 days, exceeding any other age group. Each senior visited an average of 74 unique domains and viewed more than 500 unique pages. Not too dazzled by flashiness, each senior clicked on an average of just 1.8 banners.
The most popular site among seniors in October was Yahoo, with 57.7 percent visiting the site.
According to the most recent U.S. census data, 40 percent of adults age 45 and older have computers in their households.
AARP commissioned a national survey earlier this year of 1,002 computer users age 45 and older concerning their views on key issues in the electronic-commerce debate and their potential readiness as consumers to deal with the changing commercial environment.
Computer users age 45 and older report having used computers for an average of 8.5 years. Eight in 10 report having access to the Internet, spending an average of five hours per week using the Internet for e-mail and nine hours per week on other Web activities. These Internet users have accessed the Web for 3.3 years on average.