SEMPO, Fair Isaac Study Click Fraud

Share this content:

The Search Engine Marketing Professional Organization and Fair Isaac Corp., an analytics and technology provider, are teaming up to study click fraud.

After SEMPO's annual survey in 2005 showed that more search advertisers were concerned about click fraud and the quality of their advertising, the organization wanted to study the issue more, SEMPO chairman Gord Hotchkiss, who is also president of search marketing firm Enquiro, told DM News.

"We found that the level of concern about click fraud year over year went up ... and that one of the major concerns advertisers have is the value they are getting from search," he said.

SEMPO directors realized the need for an authoritative study on the problem, and Fair Isaac, Minneapolis, has studied Internet advertising in the past.

SEMPO members can contribute anonymous click-stream data to the study in exchange for analysis of their search engine advertising and potential click fraud.

In related news, SEMPO and online competitive intelligence firm Hitwise, New York, will start streaming a feed of search term data on the SEMPO site. On SEMPO.org, Hitwise will start streaming the top 10, branded U.S. search terms across 20 online industries rotated weekly. Hitwise's "Search Intelligence" data represent the search behavior of 10 million U.S. Internet users across the top engines.

Hitwise analyzes search term trends across online categories including: shopping - apparel & accessories; entertainment - television; and travel - destinations & accommodations.

In related news, SEMPO and online competitive intelligence firm Hitwise, New York, will start streaming a feed of search term data on the SEMPO site. On SEMPO.org, Hitwise will start streaming the top 10, branded U.S. search terms across 20 online industries rotated weekly. Hitwise's "Search Intelligence" data represent the search behavior of 10 million U.S. Internet users across the top engines.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above