Sega's Dreamcast to Offer Internet Phone Service
The companies will add the service to the Internet linked game's service package.
Sega plans to combine Internet access, games, animation, e-commerce and television commercials.
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People hating and avoiding ads isn't new, but marketers caring about it is.
Report shows marketing role has shifted
The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.