Sega's Dreamcast to Offer Internet Phone Service
The companies will add the service to the Internet linked game's service package.
Sega plans to combine Internet access, games, animation, e-commerce and television commercials.
New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.
The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.
The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.