Sega, Swatch to Market Wireless Watch
The watch will work in conjunction with Sega's Dreamcast video game system. The Dreamcast is equipped with a modem, and users will be able to download information from the Dreamcast to a memory chip inside the Swatch watch.
The information can then be downloaded to other Dreamcast machines or in places like movie theaters that will be equipped with special adapters built by Sega. The companies envision users purchasing items like movie tickets online, storing the information on the watch and then redeeming the electronic purchase at the theater.
The Swatch Access technology is already being used for ski passes in 500 ski resorts in 30 countries and for city passes that allow access to museums, public transportation and leisure facilities.
The companies will launch the watch worldwide between April and May and sell it for between $130 and $180.