While 41% of B2C marketing budgets will rise next year, many still won't be big enough to fund burgeoning digital strategies, says a Forrester report.
Magical digital marketing platforms are both affordable and available, so next year there will be no excuse for a bad customer experience, says Silverpop.
Car marketers' digital spend now accounts for up to 40% of their marketing budgets, and it's revving up fast, says auto agency veteran Raj Gill.
New capabilities arise from study showing 50% inflation of metrics on a third of e-commerce sites.
Merging the digital with the physical retail space increases conversions, say company marketers.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
Oy! Enough with the buzzwords, already.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.