Digital Marketing: Top trends, analysis, news
Digital Marketing Scoop
Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Internet Advertising Bureau.
Segments can be constructed by type of music, time of day, location, or mood.
The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.
Here are just a few areas of opportunity prime for savvy marketing.
Mobile's rise is the cause. Device display will pass desktop ads for the first time in 2015, according to a new forecast.
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