A new study by Adobe shows online advertising unpopular with consumers and marketers.
As the digital marketplace grows exponentially, so do the marketing and technologies to encourage its continued development.
The news publication and site dares college students to get the whole story
Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report
According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.
