Digital Marketing: Latest Headlines

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

News Byte: Advertisers Pay for Bogus Mobile Clicks

News Byte: Advertisers Pay for Bogus Mobile Clicks

A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.

News Byte: BrandAds Bumps Up Metrics for Online Video

News Byte: BrandAds Bumps Up Metrics for Online Video

MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.

Three Questions for Experian's New VP of Digital

Three Questions for Experian's New VP of Digital

Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.

In-Stream Clobbers Other Online Options on Click-Throughs

In-Stream Clobbers Other Online Options on Click-Throughs

Forty-six out of 1,000 viewers click though on video ads presented in-stream versus only 10 for rich media, a study says.

Features

MTPS 2014: Video Edition

MTPS 2014: Video Edition

The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.

New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Action, Not Talk, Gets Results

Action, Not Talk, Gets Results

Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.

Word to the Wise: Generation Z

Word to the Wise: Generation Z

As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?

Word to the Wise: Native Advertising

Word to the Wise: Native Advertising

A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.

Download Our Essential Guides



They're called  "Essential Guides" 
for a reason.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Featured Articles

FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.