SALT and SS+K created a horror film to address student debt. See how—if you dare!
A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.
A check-in loyalty program for viewers tipped off during Saturday's Nets-Bulls game.
Challenges posed by multiple channels and a surfeit of analytics have 40% of them back on their heels, says a poll of more than 400 chief marketers.
Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
Oy! Enough with the buzzwords, already.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.