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Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

Internet Advertising Revenues Close in on $50 Billion

Internet Advertising Revenues Close in on $50 Billion

Mobile's 76% growth paces the medium's fifth consecutive year of double-digit gains, according to the Interactive Advertising Bureau.

Spotify Intros Playlist Targeting

Spotify Intros Playlist Targeting

Segments can be constructed by type of music, time of day, location, or mood.

Report Defines Digital Analysts

Report Defines Digital Analysts

The functions of multichannel analysts are laid out in a new report from the Digital Analytics Association.

4 Trends to Consider in Entertainment Marketing

4 Trends to Consider in Entertainment Marketing

Here are just a few areas of opportunity prime for savvy marketing.

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Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...