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Is Viant Deal a First-Party Data Triumph for Time Inc.?

Is Viant Deal a First-Party Data Triumph for Time Inc.?

Viant CEO Vanderhook says MySpace's user data gives Time Facebook-like scale outside of a walled garden.

DMA Adds 10 New Board Members

DMA Adds 10 New Board Members

New leaders include JPMorgan Chase brand chief Susan Canavari, plus execs from Acxiom, Conde Nast, Digitas, and Microsoft.

Swarovski's Word-of-Mouth Strategy Sparkles

Swarovski's Word-of-Mouth Strategy Sparkles

The crystal company uses digital advocacy to garner attendance—and sales—at in-store events.

Telenor Buys Tapad for $360 Million

Telenor Buys Tapad for $360 Million

The Nordic telecom aims to broaden its ad media profile with the acquisition of the cross-device ad platform.

Ad Blockers and the End of the Interactive Age of Innocence

Ad Blockers and the End of the Interactive Age of Innocence

IAB's Rothenberg brands blocker companies as satanic, but they're just marching to the orders of the masses.

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