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Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Digital Content Is the Answer to the Bean Bang Theory

Digital Content Is the Answer to the Bean Bang Theory

The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.

L'Oréal's Online Eye-Opener

L'Oréal's Online Eye-Opener

An eye-tracking study gives the Canadian division of the cosmetics company an entirely new outlook on the display ad.

Digital Video Ad Spending to Top $10 Billion in 2015

Digital Video Ad Spending to Top $10 Billion in 2015

Two thirds of brands and agencies will shift budget away from TV to fund the 43% YOY increase.

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Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...