CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty

Holiday season's in full swing — and this year, it's more mobile than ever

6 Tips For Mobile Engagement That Sticks

6 Tips For Mobile Engagement That Sticks

Braze SVP of Marketing Marissa Aydlett shares her tips on how to improve mobile engagement strategy through cross-channel campaigns

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

One on One: If Digital is Right, We're Your Ladies, says Sandy Rubinstein

Sandy Rubinstein of DXagency discusses the opportunities and challenges of digital marketing

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Digital, Paid Search Drive Black Friday Sales This Holiday Season

Personalized campaigns and machine learning drive holiday season revenue from a growing digital consumer base

Using Storytellers, Xerox Innovates On Presenting Technology to the World

Using Storytellers, Xerox Innovates On Presenting Technology to the World

The idea to use literary figures to showcase a communications project for Xerox was a bold one.

Where Your Digital Ads Are At

Where Your Digital Ads Are At

Pixel tracking can help brands know where their ads are ending up

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

Intercom is all about speaking to customers as if they're known individuals

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

The move by the software giant shines a spotlight on customer identity management

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