E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
A marketing agency discontinues its clients' pay-per-click ads to prevent them from overpaying for fraudulent clicks.
MRC's lifting of its viewability advisory for display does little for users of pre-roll video, says company's co-founder.
Digital veteran Jay Stocki, who joined Experian Marketing Services this week, tells why both consumers and marketers are dependent on the data-driven economy.
The entire 2014 Marketing&Tech Partnership is now available to view, session by session, on demand.
Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.