Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

Striking Matches with MaxPoint

Striking Matches with MaxPoint

The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

What the Burger King Internet of Things Ad Portends

What the Burger King Internet of Things Ad Portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

It's GIF season on mobile. David McIntosh shares what marketers need to know.

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