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Frawley Named CEO of Epsilon

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

Mazda Unlocks Customer Engagement with the Keys of Passion

Mazda Unlocks Customer Engagement with the Keys of Passion

The motor corporation revs up its interaction with car lovers and gamers not through showrooms, but in living rooms.

Digital Drives Engagement, But Not Necessarily Brand Identity

Digital Drives Engagement, But Not Necessarily Brand Identity

Though an effective engagement medium, digital media may not be a marketers' best option for building a brand image, and ultimately, influencing buyers.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

Native Ad Budgets to Double Over Next Three Years

Native Ad Budgets to Double Over Next Three Years

Currently pegged at $3.2 billion, it will top $7 billion in 2017, predicts an eMarketer study.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...