Merging the digital with the physical retail space increases conversions, say company marketers.
Simply finding the right person to perform this essential—though perhaps temporary—duty is an undertaking that itself could have entrenched enterprises lagging the innovators.
eMarketer revises earlier estimates, forecasting a 38% RTB increase to $4.7 billion for 2014.
It's by their own admission: Only 9% say they have customer intelligence based on real-time data.
Can the circuit-fired conqueror of Jeopardy! take on the world of customer marketing?
Month 7 at Mitel: Digital marketing represents both a key driver and key outcome of the Mitel marketing function's transformation.
As a nation obsessed with imparting big, bold monikers on everything, can we not do better than Generation Z for today's teens and tweens?
A poorly named content marketing tactic similar to a print advertorial that lives "natively" within a publisher's online editorial content.
Kraft Macaroni & Cheese's "Dinner, Not Art" initiative has one aim in mind: to help people create lovely macaroni art without putting a single noodle to waste.
Oy! Enough with the buzzwords, already.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.