Digital Marketing: Top trends, analysis, news
Digital Marketing Scoop
The mobile pieces of the data collection opt-out puzzle are put in place.
Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.
The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.
The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.
Programmatic buys edge closer to direct publisher placements, registering a viewability percentage of 43% in Q4.
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