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Nielsen Launches Digital Partner Platform

Nielsen Launches Digital Partner Platform

Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.

Verizon Buys AOL for $4.4 Billion

Verizon Buys AOL for $4.4 Billion

AOL's Tim Armstrong says the goal is to become the world's biggest media provider.

Can Bots Be Stopped in Their Tracks?

Can Bots Be Stopped in Their Tracks?

Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.

What's the Right Marketing Pour for Liquid Audiences?

What's the Right Marketing Pour for Liquid Audiences?

Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.

How to Market Across Multiple Devices

How to Market Across Multiple Devices

Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

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Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...