Digital Marketing: Top trends, analysis, news
Digital Marketing Scoop
Marching ever further away from its diary days, the ratings king widens its digital footprint with BrightRoll, DoubleClick, Rocket Fuel, Viant, among others.
AOL's Tim Armstrong says the goal is to become the world's biggest media provider.
Pixalate contends its new Security Dome will help DSPs save clients loads on ads by identifying robot sites before ads are served.
Consumers today are too fluid to be tracked by demographic studes, says IAB, which presents the concept at Cannes this week.
Brand marketers reveal how to reach shoppers wherever they are—no matter which device.
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