Digital Marketing: Top trends, analysis, news
Digital Marketing Scoop
Fluent, an ad tech platform for B2C's and nonprofits, opens a DC office to serve political candidates.
Could the DMA really bring together the old and the new, the physical and the digital at &THEN? As a matter of fact, yes.
And cookies must give way to people-based metrics for channel integration to work, Yongyong Kennedy says.
This week's introduction of Customer Match by the Sultan of Search is long overdue, say marketing tech insiders.
Marketers' digital video watching and advertising habits vary greatly worldwide—and even here in North America.
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