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Nielsen to Buy Exelate, Bolster Programmatic Chops

Nielsen to Buy Exelate, Bolster Programmatic Chops

The ratings king prepares for a day when programmatic buying migrates to broadcast television.

Digital Advertising Alliance Intros App for Data Opt-Out

Digital Advertising Alliance Intros App for Data Opt-Out

The mobile pieces of the data collection opt-out puzzle are put in place.

Getting Elected Just Got Cheaper

Getting Elected Just Got Cheaper

Barber shops and pizza parlors entered the digital arena long ago. Now candidates for local office can toss their hats into the ring.

Salesforce Becomes Facebook Marketing Partner

Salesforce Becomes Facebook Marketing Partner

The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.

Moat and Madison Logic Data Team Up on B2B Ads

Moat and Madison Logic Data Team Up on B2B Ads

The goal: remove click-through rate as a key metric for display advertisers, says Madison Logic Data's CEO.

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Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...