Digital Marketing: Top trends, analysis, news
Digital Marketing Scoop
WPP Digital CEO Mark Read will succeed the longtime chief of the direct agency.
PK4 media introduces a "Drag Ad" alternative to "Skip Ad."
The digital newsstand seeks to expand adoption with an "all-you-can-read" plan for $9.99 a month.
It acquires Appoxee, a mobile marketing platform created for marketers by marketers.
Some 55% of video media placements purchased by 18 leading brands over three months were fraudulent, according to Clearstream.
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