The long road to digital marketing leadership starts with organizational alignment, a study finds.
A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.
A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.
A Google product engineer introduces a browser plug-in that outs native advertising.
Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.