Seattle Mariners Offer Online Resale of Season Tickets

Share this content:
The Seattle Mariners yesterday debuted an online marketplace that allows season ticket holders to resell their unused tickets to upcoming games.


"We think we're providing an important service for those ticket holders and also for the fans who will have access for the first time to purchase choice seats that they otherwise wouldn't have available to them," said Jim Gallagher, spokesman for Major League Baseball Advanced Media, the interactive media and Internet company of Major League Baseball, New York.


The online marketplace is on the team's Web site, www.seattlemariners.com.


LiquidSeats, a San Francisco ticket service company, provided the software for the marketplace. Gallagher said a couple of teams are expected to launch similar marketplaces before the end of the year.


Laws regulating ticket reselling vary by state and by city. Seattle law prohibits season ticket holders who live in the city from reselling tickets at more than face value, according to the Mariners.


Washington state has no such law, however, so season ticket holders who live outside Seattle can resell their tickets for whatever price they choose.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above