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Controlling the Beast: AdWords Landing Pages

In an attempt to improve results for users, Google's AdWords has increased the importance of the landing page content when determining keyword price and position. This is apparently causing headaches for many clients who now have yet another layer of complexity to figure into the mix.

Yahoo Strikes Hispanic Deal

On the heels of SES Latino, Yahoo announced a deal with Hispanic Digital Network (HDN) to supply Web search and sponsored search listings for HDN's 70-plus Spanish-language sites, which include Miami's Diario Las Americas, Chicago's La Raza, Houston's Semana and San Diego's El Latino.

SEMLogic Gets the YouTube Treatment

Fortune Interactive has recently announced upgrades to SEMLogic, its proprietary visual technology designed to aid search engine marketing efforts. If only all firms would package their new releases in a YouTube video.

Have news? Please send tips to saraholoubek@dmnews.com


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