SearchBuzz Briefs: Jambo to Make Radio Play

Share this content:

Jambo, a pay-per-call company, is about to partner with Barrington Media Group to provide its clients with Jambo's pay-per-call and Pay Per Call Collect capabilities. "As marketers we see Jambo as a powerful new venue for businesses looking to acquire new customers, especially at the local level," said Peter Stavisky , president of Barrington Media Group.

Interest2Action, Part 2

ICrossing has updated its Interest2Action tracking application. New functionality includes improved customer analysis with keyword cost data, consolidated natural search comparisons versus paid, keyword analysis of pre-click to post-click activity and multiple views of how keywords drive actions.

No Love for Yahoo

Things are heating up again in the trademark infringement sector. This time, it is Yahoo and three other players in the hot seat for allegedly purchasing the trademark term "lovecity," among others, on Google .

SEMPO Puts its Eggs in the Data Basket

Two separate announcements last week focused on the Search Engine Marketing Professional Organization's continued support of data. Early last week SEMPO and Fair Isaac announce a partnership to study the extent of pay-per-click fraud and offer a solution for the industry. The second announcement, from Internet intelligence firm Hitwise , is the publication of a weekly feed featuring the top 10 U.S. search terms from a selected, rotating industry set.

Google Adds DayParting

Google joins MSN in launching day-parting functionality to AdWords. Day-parting is an automated solution that allows the advertiser to pause a campaign or modify a bid at different times of the day based on expected audience traffic. Previously, search engine media managers manually paused a campaign to execute this strategy.

Have news? Please send tips to searchbuzz@dmnews.com

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above