Search Marketing Firm Caters to Real Estate

Share this content:
Real estate professionals are more than doubling their Internet leads using search technology that generates these leads and the right search keywords, according to the provider.


Fidelity Assets, Los Angeles, offers the proprietary search marketing technology exclusively to real estate brokers and agents. CEO Andy Steuer said the real estate-focused service is needed because the industry focuses too heavily on print advertising.


The industry needs to shift its marketing focus online because 75 percent of shoppers for new homes use the Internet, Steuer said.


"Most brokers are realizing that Google, Yahoo and MSN are key areas where people are starting their search," he said. "Then the gap begins. There is a lack of understanding."


Most real estate agents overbuy certain keywords that don't convert well or bid on cheap keywords that don't produce results. Steuer said Fidelity's technology finds the keywords and copy that perform best for brokers and agents, then develops customized search marketing plans.


"Because we focus specifically on the real estate space, we understand which keywords convert," he said.


Fidelity also generates "exclusive" leads from personalized search campaigns via its Web Leads service. Its technology directs search traffic to a landing page personalized for each agent. Buyers and sellers fill out information on themselves and their needs, then the leads are e-mailed to Fidelity's clients.


Fidelity charges agents a flat rate of $149.95, then $59.95 to $349.95 a month depending on the number of leads generated. Clients pay based on performance, not the amount of exposure an ad generates, according to Fidelity.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above