Search Firm Debuts Mobile Unit

Share this content:
Though advertising on mobile devices is not new, search marketing firm iCrossing, New York, says it is the first search agency to devote a separate business unit to mobile advertising and search.


Launched today, iCrossing's mCrossing unit starts with five operations staffers and a dedicated sales team. It will focus on mobile search optimization, short message services marketing and tracking of campaigns.


"We see every day more content migrating to mobile phones. Wherever content goes, search is right behind it," said Noah Elkin, director of industry relations at iCrossing.


Elkin expects some of iCrossing's larger clients, already using iCrossing search optimization and advertising services, to expand their marketing to mobile devices. In addition, it is talking with prospective clients on mobile campaigns.


MCrossing will provide location-aware services, letting ads target customers looking for a particular type of store or service. It also can set up e-commerce and billing capabilities so users can browse catalogs, redeem gift certificates and track orders from their cell phones.


The performance of the mobile campaigns will be tracked with mCrossing's proprietary Interest2Action reporting technology.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above