Search Firm Debuts Mobile Unit

Share this content:
Though advertising on mobile devices is not new, search marketing firm iCrossing, New York, says it is the first search agency to devote a separate business unit to mobile advertising and search.


Launched today, iCrossing's mCrossing unit starts with five operations staffers and a dedicated sales team. It will focus on mobile search optimization, short message services marketing and tracking of campaigns.


"We see every day more content migrating to mobile phones. Wherever content goes, search is right behind it," said Noah Elkin, director of industry relations at iCrossing.


Elkin expects some of iCrossing's larger clients, already using iCrossing search optimization and advertising services, to expand their marketing to mobile devices. In addition, it is talking with prospective clients on mobile campaigns.


MCrossing will provide location-aware services, letting ads target customers looking for a particular type of store or service. It also can set up e-commerce and billing capabilities so users can browse catalogs, redeem gift certificates and track orders from their cell phones.


The performance of the mobile campaigns will be tracked with mCrossing's proprietary Interest2Action reporting technology.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here