Search Buzz Briefs: Engine, Engine Number 9...

Share this content:
Search Buzz Briefs: Engine, Engine Number 9...

Last week's announcement that Amazon's A9 engine jilted long long-time search partner Google for Microsoft's Windows Live Search appears to have reignited the Hundred Years War of Search. Just a few years ago the industry wouldn't have been caught dead cheering on Microsoft (how easily we forget), yet Google's fast rise to the top has made any and all competition welcome. As if re-asserting this position, MSN adCenter has recently changed its name to Microsoft adCenter and has hired former Ask.com CEO Steve Berkowitz to run MSN.

So while speculation continues surrounding a potential Microsoft - Yahoo! alliance, the latter is rumored to be testing the vastly improved " Panama " search technology in Scandinavia. Yahoo! announced on Monday that the redesigned search advertising platform and API will be launched in the third quarter of this year. Bells and whistles include a forecasting feature, enhanced geo-targeting and the inclusion of a relevancy component for paid search rank.

Google's big announcement this week is expected to be the launch of Google Health , health being one of the more widely searched topics on the Web. In the blogosphere, Loren Baker of Search Engine Journal also reports that Europeans are seeing Google Earth AdWords , and many bloggers have posted Google's apologetic e-mail regarding last month's exchange-rate inversion blooper for some foreign Adsense advertisers.

Moving on Up

360i is the first agency with a search foundation to be invited to join the exclusive American Association of Advertising Agencies . Of particular note is the firm's Search-Informed Marketing approach, as evidenced by its client case study for DIY Network . 360i leaned on user search behavior to develop a two-month online marketing campaign that explicitly home improvement market via a variety of online vehicles and placements including paid search, contextual marketing, blog advertising and banners. As a result, DIY Network experienced a 183 percent increase in click-through rates on paid search and a high brand interaction rate with rich media and banners. Thirty-three percent of the audience who interacted with a rich media banner completed watching the video displayed within the banner.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above