Search Among Easiest to Measure Channels, Study Finds

Share this content:
Internet search engine marketing is among the most easily measured marketing channels, according to a study issued yesterday by the Chief Marketing Officer Council.


Search marketing was grouped with direct mail, e-mail and Web marketing among easiest-measure activities. Hardest-to-measure marketing channels were advertising, sales and marketing collateral and branding activities, according to the study.


Titled "Measures+Metrics Audit -- Assessing Marketing Value and Impact," the study was a survey of more than 315 senior marketing executives at global technology firms. It found that 80 percent of those who responded did not have formal methods for measuring the performance of their market dollars despite spending up to 25 percent of their revenue on marketing.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above