Schwab Opens Investor Service

Share this content:
Investment banker Charles Schwab & Co., San Francisco, has launched an enhanced SchwabAlerts e-mail service, opening a fourth channel for investors.


The addition of e-mail to Web site visits, phone or the brick-and-mortar Schwab branches is designed to give customers more flexibility and control over how they interact with the firm.


"SchwabAlerts is yet another example of Schwab's high-tech, high-touch approach to investing," said Robert Seidman, vice president for e-mail at Electronic Brokerage Enterprise, which is steering Schwab's latest effort.


"We've taken an electronic tool people use every day and, with the customer in mind, developed a way to make it part of Schwab's broad investing experience," he said.


Schwab said its e-mail service is the precursor to eventual integration of e-mail and Internet technologies. More than 80 percent of adult Americans who surf the Internet use e-mail, according to a study last year by Forrester Research.


Among the range of e-mail alerts offered are account activity alerts, securities/news alerts, news, market alerts and prices of indices, mutual funds and stocks.


Schwab said its Schwab.com site serves more than 2.2 million active online accounts with $174 billion in online customer assets.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here