SAMHSA, Ad Council address teen suicide

Share this content:

The Substance Abuse and Mental Health Services Administration (SAMHSA) has joined the Ad Council and the Inspire USA Foundation to conduct a PSA-focused integrated campaign to reduce teen suicide. DDB New York created the push, which launched April 1.  

The organizations' goal in creating the “We can help us” campaign is addressing teens' pressures and telling them they are not alone.

The initiative includes social media and an interactive Web site, as well as in-school and mall posters, and TV and radio ads. The spots target teenagers ages 13 to 17.

The creative elements encourage teens to visit www.reachout.com, which was developed by Inspire USA. The site includes a user community where teens can share their stories. It also educates consumers about warning signs for suicide, depression and eating disorders, and has advice on relationships.

The Ad Council and SAMHSA are collaborating with Students Against Destructive Decisions (SADD), National Organizations for Youth Safety (NOYS) and other youth and mental health organizations to promote the campaign. They will raise awareness of the effort on the groups' Facebook and Twitter pages, as well as the Ad Council's social media site, MyAdCouncil.com.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above