Salesforce Becomes Facebook Marketing Partner

Share this content:

The Marketing Cloud bids adieu to its Preferred Marketing Developer program in favor of a closer link with the leading social network.


Salesforce.com announced today that it has closed down its Preferred Marketing Developer (PMD) program and joined Facebook Marketing Partner. It will partner with the social network in ad technology, audience onboarding, content marketing, and community management.

“Salesforce has a longstanding relationship with Facebook. With Salesforce Marketing Cloud, we have combined the pioneers and leaders of social marketing—Radian6 for social listening, Buddy Media for social publishing, and Social.com for advertising—and have worked with Facebook to deliver amazing products and services for marketers,” wrote Salesforce Marketing Cloud SVP of Product Management Gregg Johnson in a blog published on the company's site today.

Salesforce previously launched an integration with Facebook Custom Audiences at Dreamforce and the company's Active Audiences product was the winner of a Facebook Innovation Awards. Its Marketing Cloud's Social.com component also recently expanded its relationship with Facebook's rebuilt Atlas ad platform.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here