Saks Fifth Avenue To Launch Multichannel Fall Fashion Campaign

Saks Fifth Avenue Sept. 5 announced a multichannel fall fashion campaign called Want It! that will include national advertising, themed catalogs, direct mail and a series of promotional events.

Want It! is an edited list of fall's most promising, must-have looks and fashion-forward trends for women and men. Each style is identified by New York-based Saks Fifth Avenue's vice president of women's fashion, Michael Fink and vice president of men's fashion, Michael Macko. Merchandise will be available in a wide range of price points.

Want It! will launch Sept. 13 with opening night galas in New York and Beverly Hills. It will roll out to all 55 Saks Fifth Avenue stores and on the next day. Related festivities, special appearances and in-store events will drive the campaign during the following weeks.

Original artwork by Vanity Fair fashion and style director Michael Roberts will appear in the stores, advertising and other marketing materials.

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