Russell Athletic Makes Site More Interactive

Share this content:
Russell Athletic revised its Web site yesterday allowing visitors to critique brand advertising, attain information on Russell Athletics' association with Major League Baseball, learn fitness and apparel tips, and order active wear online from retail partners.


Russell also has included a product finder, listing retail stores and locations and national retail partners, some of which have e-commerce capabilities.


In addition, Russell has featured Web pages that support Russell's Stay In School program, which is geared toward high school athletes. The program offers study skills, tips on how and when to apply to college, scholarship advice and links to college assistance sites.
Loading links....
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here