Rubbermaid Commercial Products hires Definition 6

Share this content:

Rubbermaid Commercial Products has hired Definition 6 as its first full-service AOR after an RFP process involving more than 20 agencies, the company said March 7. The Atlanta-based agency will handle traditional and digital duties, including campaigns for new product launches, promotions and PR.

Rubbermaid is working with Definition 6 on “two major product launches,” said Stephen Boyd, group account director at Definition 6. He said both will take place within the next four months and the marketing will include “e-mail and social integration.”

Susan Spalding, director of marketing communications at Rubbermaid Commercial Products, described the launches as “flagship” and “cornerstone.”

Rubbermaid selected Definition 6 late last year because the company is transitioning its marketing “to a more integrated approach,” said Spalding. She added that Rubbermaid “needed a strong agency that could bring us up to date in digital solutions as well as [offer traditional services].” Spalding declined to name other agencies that participated in the pitch or that Rubbermaid Commercial Products is working with.

Parent company Newell Rubbermaid reportedly named Carmichael Lynch domestic ad agency for seven of its brands last December. Rubbermaid Commercial Products makes products for the waste management, material handling, cleaning, food service, agriculture and safety industries.

Boyd said Definition 6 signed a two-year contract with Rubbermaid.

Frank Washkuch contributed to this article.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above