RSS Grows as Means to Sift Blogs

Share this content:
A study released yesterday by Nielsen//NetRatings claims 11 percent of blog readers use RSS to sort through the growing number of blogs available over the Internet.


Nearly 5 percent of blog readers use feed aggregation software, and more than 6 percent use a feed-aggregating Web site to monitor RSS feeds from blogs. RSS stands for Really Simple Syndication.


"While RSS is an established technology, the growing popularity of blogs has catapulted RSS into the spotlight as a content personalization tool," Jon Gibs, New York-based senior research manager at Nielsen//NetRatings, said in a statement.


"RSS feeds deliver relevant posts quickly in a customizable, easy-to-manage format," he said. "These types of services provide marketers with an additional avenue to tap a captive audience for time-critical offers. Since the customers themselves pick the content they will receive, advertisers are able to deliver their message within a context they know will engage their target audience."


But RSS is not universally known. The Nielsen//NetRatings study found that 23 percent of respondents understood RSS, but didn't use it. Also, 66 percent either didn't understand the technology or had never heard of it.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above