RSS, blogs need optimizing: SES Chicago

Share this content:

CHICAGO - Optimizing for blog and feed engines is crucial to make your Web site findable, panelists said at the Chicago Search Engine Strategies Conference and Expo's "Blog and Feed Search SEO" session.

There has been a tremendous growth in the usage of both blogs and RSS feeds, according to Amanda Watlington, principal of Searching for Profit, Charlestown, MA.

"2007 will be the year of RSS," she said. "Feeds will not be just from the tech savvy - but for everyone."

Blogs also have proven popular. When asked, a majority of the people in the room raised their hands to indicate they blog.

It is important to optimize the content in a blog post, Ms. Watlington said. When making the blog post, keywords should be used in the post and in its headline.

In terms of choosing keywords and when writing the blog, writers should look for places where you can be less generic and more descriptive, she said.

Stephan Spencer, founder and president of Netconcepts LLC, gave the following tips for optimizing feeds:

  • Full text, not summaries
  • 20 or more items
  • Multiple feeds
  • Keyword-rich system
  • Your brand name in the item
  • Your most important keyword in the site
  • Compelling site
  • Don't put tracking codes into the URLs
  • An RSS fed that contains enclosures, like podcasts, can get into additional RSS directories and engines

"If you've got a multi-author blog and those bloggers have their own independent Web sites, they will probably want and appreciate getting links from you," Mr. Spencer said.

He said using emphasis tags on keywords in your copy will allow for search engines like Yahoo to identify these terms easily and will give these words more weight than others.

You optimize your blog by rewriting URLs so that they have keywords and hyphens and no underscores.

In addition, maintaining legacy URLs even after switching blog platforms is also useful.

Rick Klau, founder of FeedBurner, talked about what's new in this area. He said that there has been a move from 301 to 302 redirects.

"The launch of Internet Explorer 7 and Firefox, which is now out, will have drastic effects in the growth of both RSS feeds and blogs," Mr. Klau said. "Style sheets have also been helping feed visibility."

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above