RSS Ads Can Be Tracked, Firm Says

Share this content:
Though companies are advertising more in RSS feeds, many are unable to track the ads' effectiveness the way they can in traditional ad mediums. To monetize RSS ads, Pheedo, an RSS ad solutions firm and ad network in Emeryville, CA, is launching an RSS analytics engine today.


The analytics tool lets publishers track subscriptions to their RSS feeds, click-through rates, impressions and other data. Bill Flitter, founder and chief marketing officer of Pheedo, said publishers need to get more information about who their subscribers are -- and what they are reading and clicking on -- in order to monetize ads.


"Publishers can understand consumer interactions with feeds at a very detailed level and ultimately better monetize, market and personalize their content," he said. "You can look at the activity level of the feed, such as do they read it every day ... and the number of views or impressions."


Pheedo also is devising tools that will analyze the demographics and geographic location of RSS subscribers to target ads better.


Though experts note that RSS advertising represents a small portion of the overall ad market, they also say that it is a very targeted form of advertising. British Airways and Drugstore.com are some of the larger companies testing advertising in RSS feeds, Flitter said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here