Romney for President debuts video ad and partners with ScanScout

Share this content:

Massachusetts governor Mitt Romney's "Romney for President" campaign launched its first video Web ad called "Our Home," which runs on the candidate's site as well as in ScanScout's overlay ad software across user-generated video sites.

The ad features First Lady of Massachusetts Ann Romney talking about raising five sons and focuses her position on strengthening the American family.

The ad will be featured on AnnTV û on the Web site û as well as on user generated online sites.

The Romney organization has partnered with online video ad serving firm ScanScout, which will show the video as an overlay of related user generated video. "Our Home" will be overlaid on relevant videos targeted through real-time content scanning.

The ad will also air on television as part of the campaign's rotation in Iowa on Friday.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above