Romney for President debuts video ad and partners with ScanScout

Share this content:

Massachusetts governor Mitt Romney's "Romney for President" campaign launched its first video Web ad called "Our Home," which runs on the candidate's site as well as in ScanScout's overlay ad software across user-generated video sites.

The ad features First Lady of Massachusetts Ann Romney talking about raising five sons and focuses her position on strengthening the American family.

The ad will be featured on AnnTV û on the AnnRomney.com Web site û as well as on user generated online sites.

The Romney organization has partnered with online video ad serving firm ScanScout, which will show the video as an overlay of related user generated video. "Our Home" will be overlaid on relevant videos targeted through real-time content scanning.

The ad will also air on television as part of the campaign's rotation in Iowa on Friday.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above