Ritz Interactive Buys Rival PhotoAlley.com

Share this content:
Ritz Interactive Inc., which runs RitzCamera.com for Ritz Camera Centers Inc., has bought rival online retailer PhotoAlley.com.


The acquisition, whose terms were not disclosed, comes after Ritz Interactive's October purchase of WolfCamera.com, the online arm of photographic products retailer Wolf Camera.


"We look forward to maintaining the strong community aspect that has made PhotoAlley.com such a popular destination, while considerably increasing the product selection and e-commerce functionality," Fred H. Lerner, president/CEO of Ritz Interactive, said in a statement.


PhotoAlley.com will retain its identity and Web address, Lerner said.


Launched in April 1999, Ritz Interactive has become a key e-commerce player in the photographic and marine industries. It owns online stores like RitzCamera.com, WolfCamera.com and BoatersWorld. The company's content-only community sites include FishingOnly.com, BoatingOnly.com and Photography.com.


RitzCamera.com and WolfCamera.com are the No. 1 and No. 2 photo specialty retail stores online, Ritz Interactive claims.


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above