RightNow Technologies Names NetPlus Marketing

Share this content:
RightNow Technologies Inc., a business-to-business provider of Internet-based customer service solutions for online and intranet environments, named NetPlus Marketing, Conshohocken, PA, as its online advertising agency.


The Bozeman, MT, company previously handled online marketing efforts inhouse. There was no formal review.


The win adds to NetPlus' client roster, which includes AstraZeneca Pharmaceuticals, David's Bridal, Atofina Chemicals and Toll Bros.


RightNow offers tools for online surveys, data analysis and marketing. Its online tools are designed to reduce inbound e-mail and boost Web-based customer service.


Services offered by NetPlus include online customer lead generation, conversion strategies, message design, testing methodology and e-mail marketing.


"It's very much an online sales lead generation effort," said Denise Zimmerman, president of NetPlus. "And the space they're in is Internet customer service, CRM. Their decision makers are somewhat of a moving target because of the evolving industry, and also within corporations it falls within different departments.


"So part of the challenge is helping identify and reach the decision makers. They've [also] mandated us to extend their efforts internationally. So we're doing something in the UK and Australia."


close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above