RichFX Debuts Platform

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Online visual merchandising service provider RichFX released myRichFX last week, a self-service application service provider platform.

The new platform is in use by members of RichFX's beta test program, First Look. It hits the market in February.

The company said myRichFX lets users manage and enhance digital merchandising assets such as images, catalogs, circulars, Flash movies and audio and video files.

RichFX, New York, will incorporate all of its current and future products into myRichFX. These include Rich Zoom, Rich Color Change, Rich Catalog, Rich Design and Rich Rotate. All can be accessed with an Internet connection.

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