Revenue Falls at DoubleClick But 2002 Loss Is Smaller

Share this content:
Revenue at DoubleClick Inc. was down for the fourth quarter and 2002 fiscal year, the company said yesterday.

DoubleClick reported fourth quarter revenue of $66.3 million, down from $96.1 million in the 2001 Q4. Its GAAP (Generally Accepted Accounting Principles) net loss for the quarter was $53.9 million, while pro forma net income for the quarter was $7.3 million.

The difference between the GAAP net loss and pro forma net income was due to a $65.8 million restructuring charge, gains of $7.9 million from the sale of a portion of the company's holdings in DoubleClick Japan and minority interest positions and other non-cash and non-recurring items, the company said.

Full year 2002 revenue was $300.2 million, down 26 percent from 2001. The GAAP net loss was $117.9 million for 2002, better than a 2001 net loss of $265.8 million. DoubleClick said it had its first full year of pro forma profitability in 2002 with pro forma net income of $17.9 million.

The global TechSolutions division reported fourth quarter revenues of $43.6 million, and annual revenues of $187.2 million, a decline of 9.6 percent versus 2001

The Data division reported quarterly revenue of $20.4 million and annual revenues of $83.3 million up 2.5 percent year-over-year.

DoubleClick said it expects 2003 revenue to be $250 million to $300 million. The Data division is expected to represent 35 percent of revenue with the remainder coming from TechSolutions. Within the TechSolutions division: email is expected to generate approximately 17percent of total revenue, ad management is expected to represent 45 percent, and 3 percent is expected to come from new initiatives.


Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above