Return Path Releases E-Mail Preview

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E-mail marketing firm Return Path debuted an e-mail campaign preview tool this week that previews six different e-mail views to improve delivery.


The unique feature of the Campaign Preview upgrade to Return Path's Delivery Assurance Monitoring Platform is that it lets companies preview how their campaigns will look in different e-mail readers on one page before the e-mails are sent.


Campaign Preview views include: AOL 9, MSN Hotmail, Outlook 2003, Outlook Express 6, Yahoo Mail and Lotus Notes 6.5.4, all displayed on one screen.


"By testing mailings for code and content problems [before] sending, our customers can improve both the appearance and delivery of their campaigns," said Tim McQuillen, co-founder of StrongMail Systems, Redwood Shores, CA, which is offering the tool. "Campaign Preview illuminates HTML errors that will trigger spam filters as well as rendering problems that will occur in different e-mail platforms."


The new platform also includes business-to-business and international delivery monitoring, deeper reporting capabilities and a reporting structure for companies managing deliverability for multiple business units, Return Path said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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