Return Path Adds Harte-Hanks, Bigfoot Interactive to Network
The addition of the two companies brings Return Path's network roster to 16.
Harte-Hanks provides customer relationship management services, and Bigfoot Interactive provides e-mail marketing services.
"Harte-Hanks and Bigfoot Interactive represent important new relationships for Return Path," said Matt Blumberg, CEO of New York-based Return Path. "Their focus on providing technology and data solutions to Fortune 1,000 clients is important to extending our reach into new markets and continuing to build Return Path as the standard platform for ECOA."
Return Path's ECOA service lets marketers and consumers manage e-mail address changes. Its PureList service analyzes a company's e-mail list and classifies undeliverable addresses for removal.