Responsys.com Launches E-Mail Database

Share this content:
Online direct marketing firm Responsys.com, Palo Alto, CA, last week launched Responsys Acquire, a database that it said contains more than 120 million opt-in e-mail addresses.


The service enables marketers to acquire customers faster and more cheaply than through traditional offline techniques, according to the company.


Responsys.com said customers using its Acquire service can choose from more than 1,700 permission-based lists. The company said its database is scored based on privacy and permission levels. Marketers can fine-tune their prospect profiles based on a range of criteria, including demographics and product preferences.


The Acquire service is integrated into Responsys Interact, enabling marketers to acquire customers quickly, retain them and build loyalty.


"Online direct marketing is fully optimized when communications are relevant to the recipient," George Wiedemann, president/CEO of Responsys.com, said in a statement.


Responsys.com said it offers both consumer and business lists from sources such as IDG, Yesmail.com, MyPoints.com, PostMasterDirect, Pen Media and NBCi.com.


The company said one of its first clients for Acquire is Escalate Inc., Redwood Shores, CA, an e-commerce service provider. Public relations firm Cohn & Wolfe, New York, also is using Responsys.com's technology to provide its clients with online direct marketing services.
close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above