Responsys to Help TMP Worldwide Expand Online Recruitment Services
TMP Worldwide said it would use Responsys.com's Tell-a-Friend feature to expand its viral marketing, as well as to enable its clients to do one-to-one marketing and to better track their employee referral programs.
Financial terms of the deal were not disclosed.
TMP Worldwide, which claims to be the world's largest recruitment advertising agency network, is the parent of online job search site Monster.com. The company also provides Yellow Pages advertising services.